Cross-media multi-communications
What Women Want is being launched with all event details and online content previewed through e-media and traditional media outlets. Cross-media multi-communications encourage participation and communication between brands and participants before, during and after the event. The What Women Want App will be a 24/7 spectacular multi-communications friend.

Advanced databased marketing
The advanced database marketing and national and international media-exposure will deliver the widest event awareness in new markets and to the right audience. A targeted database of High-net worth women, brand leaders, businesses leaders and influencers will be notified and invited to this multilevel ultimate female brand event.

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